The new corporate image of Business Armenia (the former Development Foundation of Armenia) comes with a new brand name, slogan and logo.
The choice of the Business Armenia name sums up the main operations conducted by the organization; support to the Armenian businesses with the aim to either attract investment and enlarge the company capabilities or to explore new markets via enlarging the export volumes.
“Shifting limits” - Modern world is full of unlimited opportunities. The only limits that exist are the ones in our minds. Nowadays any limit can be changed, moved from one place to another.
The limits are not limits anymore.
The brand logo as the general brand identity is composed of two main elements; the round shapes of cycles representing harmony and perfection and bright color of red identifying the energy, passion, action and strength of the Business Armenia and its team.